15 public entities involved in the local committee and stakeholders working groups to manage the Consume-Less model and planning 5 new measures toward a sustainable and circular tourism strategy according to the InCircle model. Hundreds of private actors of the tourism industries involved to reduce energy and wate use and waste production and to plan a new approach for making services more sustainable, starting by mobility. One green wall for treating and reusing grey water was installed with a reduction of thousands of liters of potable water. The Consume-Less model was designed to be an easy and friendly tool with clear commitments for both public and private actors. The key challenge was to organise the public entities in a local committee to manage the ConsumelessMed label and jointly debate the common issues. Intensive B2B work was developed involving private actors to improve their environmental standards, while enhancing their marketing strategy as part of a sustainable destination. The businesses were awarded for their efforts and became the ambassadors of the destination. They were involved in a co-creation process for facing the identified weaknesses to reach a common vision, thus jointly developing a sustainable and circular strategy, capitalising the Mediterranean model of InCircle and including tailored and innovative measures at selected municipal beaches.

The transversal objective was to be consistent, giving continuity to the projects’ activities, integrating them into the existing local strategies in order to avoid duplicating actions and funds. Efforts were made to capitalise best practices at local and European level, involving the Quadruple Helix and the bottom-up approach by listening to stakeholders and assessing the process according to their collected feedback. More than 50 facilities were trained to focus on new measures to value water, to share tips with guests for reducing energy consumption and waste production, distributing thousands of gadgets for minimising the impact visiting our territories. They became the “voice” of the destination, promoting not only the natural and cultural heritage but a sustainable vision of the destination too. Thanks to the InCircle model, Ragusa's tourism strategy became more sustainable and circular. New measures were introduced to improve resources' management and address mobility challenges, including a measure to set a permanent Tourism Observatory for monitoring and improving the reached achievements. Find out more here.