Smart Integrated Tourism Data System / MED Tourism Observatory
The observatory is a useful tool for monitoring the sustainability, competitiveness and attractiveness of MED regions. It could be used to address strategic development plans about sustainable tourism based on the performance of the territories. In addition, it gives the visitors’ point of view and helps tourism stakeholders to improve tourism offer based on insights on the quality of tourism experience, price levels and concentration of tourists. It gives valuable insights to policymakers, private tourism stakeholders, tourists and residents about destination performance connected to competitiveness, attractiveness and sustainability. Besides displaying official indicators calculated with open data from various sources (e.g. Eurostat, World Economic Forum, etc.), the tool manages non-official data (e.g. User-generated content) to illustrate destinations’ online reputation and visitors’ experience with accommodation systems, food and beverage facilities and cultural and natural attractions.
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The Observatory comprises four interactive maps covering all 52 Mediterranean regions that allow users to interpret tourism dynamics using four criteria: Web Reputation, Appeal, Competitiveness and Sustainability. These maps can be explored at the macro-area level, the regional level and the single urban administration, by simply selecting or zooming into the area of interest. A regional ranking can be obtained by clicking on the ranking chart button, and all of the raw data for each single index can be downloaded by clicking on the download button.
Policy Hubs
Target Groups
Replicability conditions
The MED Tourism Observatory is an open website and data source ready to use for all MED territories. It requires data updating (every year), a valid domain where to host the platform and some human resources as Help Desk for new users. The tool can be replicated to regions with the intention to identify competitors and collaborative regions (e.g. cross border territories) to cluster MED areas and to personalize the Decision Support System approach beside the Observatory.