Sustainable Cruise Tourism Joint Action Plan
The project establishes various action plans that enhance the environmental, social and economic sustainability of five cruise value chains covering processes, techniques, tools, methods, services and business models. Each action plan is validated at local workshops involving relevant stakeholders and the media. The final Action Plan draws from the five destinations and aims to enhance the sustainability of cruise tourism in each destination. However, it does not constitute an aggregation of the actions proposed at each destination, but it rather combines, integrates and extends them in the light of the wider challenges and prospects of cruise tourism in the MED.
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The joint action plan resulting from this project provides valuable information about the Mediterranean cruise sector especially in the pilot ports of the project (Valencia, Civitavecchia, Split, Rhodes, Limassol).
Replicability conditions
The process of preparation, presentation and validation of similar plans can be replicable to other ports and projects. The drafting of the action plan requires considerable work by national, regional and local authorities. In addition, it also relies on the active participation of cruise product suppliers and tourists as well as contributions from the suppliers of cruise value chain.