Fishing Tourism Business Model
The TOURISMED Business model identifies the core aspects of the fishing tourism business focusing on key activities, key resources, value proposition, customer relations and segments, key partners, cost structure and revenue streams. The model was submitted to a holistic evaluation process, based on economic and environmental criteria, before taking its final form. The Business Model describes the logic used by fishing tourism companies/ activities and the related fish products create, capture and distribute value.
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All the countries involved, despite the differences in their legal framework and site-specific peculiarities, develop a unique business model. TOURISMED creates a single brand as a result of three years of transnational activities, research and testing. The implementation of the Business Model is strongly influenced by the local situation in the territories where fishing tourism takes place. The Business Model offers an opportunity to define specific ways of creating the “product” and presenting its “value”. As a result, different Business Model creation strategies and activity implementations are used. The analyses allows the project to differentiate between three different levels of tourism development:
- Areas with underdeveloped or no tourism
- Areas with high potential for tourism
- Areas with a strong presence of tourism
Replicability conditions
The Fishing Tourism Business Model is an open ready-to-use tool for all MED territories. The model can be transferred and replicated in other areas of the Mediterranean region. The differences in the legal framework or in the fishing experiences of other MED territories can be an opportunity to take this best practice and adapt it to other territories. The model can be replicated by following the guidelines of the relevant transferability plan. The transferability plan aims to facilitate the dissemination of the fishing tourism model in the whole MED area, by giving theoretical and operational methodological guidelines for transferring the activities, tools and actions to be implemented.