Smart Tourism Business Model
The SMARTMED Smart Tourism Business Model is a strategic framework that seeks to contribute to the development of the Mediterranean as an attractive, smart, and inclusive destination. Its focus is placed in strengthening the capacities of national and public authorities and making coordinated contributions to existing and future initiatives in the Mediterranean. The STMB provides a common and innovative vision and concrete measures and guidelines for smarter tourism in the Mediterranean area, considering global tourism trends and SMART cities policies and best practices.
click to view full size Implementation
The Smart Tourism Business Model provides stakeholders with concrete actions and measures that can contribute to the development of SMART tourism in the Mediterranean. In order to reach the objectives, 4 concrete measures are suggested: the creation of Smart Tourism Hubs, supporting the implementation of initiatives linked to smart tourism; the establishment of platforms for cooperation at the local, regional, and national levels; the creation of a software for detecting regulatory barriers to SMART tourism to improve regulatory frameworks; and communication plans to raise awareness and provide visibility to ongoing innovative initiatives in the Mediterranean.
Replicability conditions
The coordination among different stakeholders, the necessary skilled human resources and the availability of funds are key to replicate the model. Pilot initiatives are an excellent opportunity to foster the capacity-building and training of local stakeholders, with the aim to address knowledge and experience gaps and foster cooperative working processes. In addition, the project extends this training effort to a broader audience, mainly by making all the training materials available in ten different Mediterranean languages through an e-learning platform open to all interested Mediterranean tourism stakeholders. The platform is also a space for networking, knowledge sharing and dissemination of best practices and experiences related to SMART Tourism.